House at Khlebny
Fine-art watercolor illustrations, immersive content and advanced technological implementation for the architectural masterpiece in a high-profile Moscow neighborhood.
To create a picturesque, immersive story, capable of conveying the depth of unique project’s attributes and igniting clients’ imagination, for the architectural masterpiece in a high-profile Moscow neighborhood redesigned into deluxe housing.
Rich history, authentic design, and perfect location of the building just speak for themselves. Rather than exaggerating luxury and exclusivity to grotesque levels — a one way that all its competitor take — House at Klhebny required subtle, elegant and elaborate communication. A series of fine-art watercolor illustrations of the project’s highlights, immersive content and technologically advanced website did the work.
House at Khlebny proves that taking new roads and not following the communication stereotypes held dear in the industry pays a lot. Our work for the website resulted in a comprehensive brand for the building and helped positioning it effectively against the competition using just a few very subtle yet powerful and well-executed ideas.
- Site of the Day AWWWARDS
- Site of the Day CSS Design Awards
- Realty 2017 — Gold Rating Runeta
- Realty 2016 — Silver Golden Site
- Webpics Communication Arts
Typography & Colors
The history of the House at Khkebny reflects that of Russia. A high-profile residential building during the Imperial Russia, it hosted elite dwellers including British diplomat and spy Robert Lockhart who attempted to bribe the key armed group of the Bolshevik revolution to prevent them from taking part in the purge. During Soviet times the building hosted some of the communist high-profile figures connected to the power. Finally, it has been renovated into the commercial building of the highest standard in the new free Russia.
Rather than exaggerating luxury and exclusivity to grotesque levels — a one way that all its competitors take — House at Klhebny required subtle, elegant and elaborate communication. Fine-art watercolor illustrations are the central element of the communication. They convey the rich historic sense of the project and create impact with an elaborate style and a dreamy, picturesque form.
Buying apartment in the House at Klhebny is literary buying a part of the rich Moscow’s history you can pass over to further generations.
A story of Robert Lockhart, a British diplomat and spy who tried to cancel Bolshevik revolution is one of the highlights of the building’s rich past.
Top-notch interior design creates a cosy and luxurious atmosphere.
Navigating the apartment plans, is easily with a simple visual interface. Available and taken apartments are marked on the floor plans and the apartment plans are augmented with all the required information.
The website works in a full volume on any device, thanks to advanced responsive implementation.