To design a website that both helps both in converting new clients efficiently and serving as a comprehensive and powerful marketing communications backbone for the dynamic FinTech solution provider.
The initial research and information on the architectural design phase, resulted in us suggesting that client should focus communications on specific client types and offer them solution packages, a set of products and services and special offers combined to meet their unique needs. This would allow the clients to easily identify themselves, receive information that reflects their needs and get in touch with the Transact Pro right on the home screen. The rest of the product and company related information was carefully designed to create rich and inspiring yet formal and disciplined look and feel. The highlights of the project are a set of fine-art illustrations that we prepared and animated especially for the website, as well as a large number of functional diagrams and motion graphics that help the visitors grasp the mechanics of the Transact Pro services.
The website was praised by both the Transact Pro clients and peers in our industry — it won CSS Design Awards Website of The Day. The clients took our effort to expand on the existing brand visual identity enthusiastically and asked us to design a set of branded communications, including an exhibition stand and print outs, office decoration as well as hardcopy and digital promo materials.
- Website of the Day CSS Design Awards
Photo and video illustrations were carefully selected to support a single visual style. The photos were incorporated into the unique dynamic illustrations on the product pages.
A set of functional icons follow the same visual language that we’ve created for the main website illustrations.
Animated SVG diagrams took a prominent role in both creating rich and stylish visuals and conveying important functional information to the clients.
The new corporate patterns we’ve designed for the website formed a platform for decorating Transact Pro cards and other products in a consistent and solid way.
To elaborate on the mechanics of the numerous Transact Pro products and services, we’ve designed an extensive set of animated diagrams.
On one of the project’s highlights, original conceptual illustrations formed a basis for the new extended brand language and provided a necessary creative spark to make the visual communications alive and inspiring.
We have created a presentation about the company’s values and illustrated growth figures using dynamic charts.
The website works perfectly on any device.