Futuris represents the quality of the future. Futuris will withstand the test of time. Futuris is a home of the future.
The trademark's graphic element resembles the actual colorful decoration of the building's facade thus organically extending the identity originally developed by the building's architects.
We developed the visual communication concept for the website based on the brand.
We got the impression that everyone in the client's team who we talked to about the project was passionate and engaged in it. They imagined their role as an opportunity to create an outstanding end result that would surpass all expectations and become a feat of technological and esthetic design in the city. Their desire was to complete the work to the best of their abilities and offer customers a product to be proud of. Their stories and attitude were so empowering and convincing that we offered to interview several of them to add weight to our message with genuine, personal material.
Futuris design - It's easy to be fashionable. It's hard to maintain style. We created lively, crisp and concise copy for the website.
The graphic design elements were kept minimal to reinforce the visuals and give the presentation a functional and futuristic feel.
Amazing photorealistic visualization is one of the highlights of the project.