YES is a large international aparthotel network. It is targeted towards long-term guests and business clientele; it offers cosy suites designed to feel like home, coupled with high-quality hotel services. Our task was to develop a website that conveys every detail of the hotels’ living experience, as well as to build an effective product presentation and booking functionality.
Gold, Hotels Golden Site
Gold in Hotel Website Golden Site
Our main goal was to find a sweet spot between sharp UX design, which would catch prospective clients’ attention and guide them through the decision-making process, and frictionless visual design, which would create a warm, caring, innovative and advanced atmosphere, representative of the hotels.
Our solution was a warm, minimalistic design with high-quality photos that we took especially for the project, combined with advanced and highly functional product presentation. The resulting design feels at once cozy, approachable and commercially appealing — the guests won't be able to resist the urge to learn more about YES’ locations.
Besides long and short-term booking forms that offer completely different features and content, we designed an innovative and original booking wizard that allows you to book a room using just approximations rather than strict terms, to allow a more relaxed booking routine for potential clients who haven’t yet made up their mind.
Various hotel amenities, offers and services are richly presented on the website, creating an immersive user experience. The design adheres to a conservative visual theme, yet creates a cutting-edge overall effect, thanks to its advanced intercalative tools, which make the experience smart, relevant and entertaining.
A promo video that we filmed especially for the project presents the best of the hotel and its surroundings, giving a glimpse into the life of the people who stay there.